Big Company Makes NRA Announcement That Has GOP Heads Spinning

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The response to the Parkland massacre has been overwhelming. But this aftermath is unique — the loudest voices spurring action are the students that survived the shooting.

Despite constant criticism from those on the right:

…these teens have been incredibly productive.

The plan taking shape is three-fold: Change legislation surrounding guns (and if politicians won’t do that, vote in new ones). Shift public opinion on guns by creating an honest discussion. Expose and dismantle the power of the National Rifle Association.

Students have confronted elected officials, both in person and online:

They have given speeches from the heart that have ignited the nation:

Finally, they have targeted the NRA. The National Rifle Association began as a bipartisan group dedicated to gun safety. But now, the NRA is a machine. It raises and spends an absolutely insane amount of money that goes almost exclusively to Republicans. In 2016, they spent $52.5 million on Republican candidates (and $265 on Democrats).

Where does this money come from? It’s not an easy question to answer, especially since campaign finance laws have been weakened. A 2015 article from CNN Money shows that the NRA’s 2013 revenue was almost $350 million, with about half of that coming from membership dues.

These teens are hitting the NRA where it hurts: their bottom line.

A massive tidal shift is occurring, with advertisers breaking from the NRA at an incredible pace. The survivors of the massacre began a quickly moving Twitter campaign called #BoycottNRA. And they are achieving instant results.

More and more businesses are ending relationships with the NRA. Announced via Twitter, insurance giant MetLife has ended discounts for NRA members.

MetLife customers are on board:

Featured image: Aaron M. Sprecher/Bloomberg via Getty

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